industries solar

industries · solar

solar consultations that were qualified before your rep drives out.

residential and commercial solar consultations, battery-storage interest, and finance-qualified outreach, run as one accountable acquisition lane instead of a shared-lead subscription.

build a solar acquisition lane see what counts as qualified

the problem

solar leads are cheap. qualified consultations are not.

most residential solar programs run on the same pattern: a shared-lead subscription or a canvassing crew feeding a calendar nobody scores against real criteria. homeowners who were never finance-qualified get booked anyway. consultations get missed, rescheduled, or wasted on properties that were never a fit. most companies do not have a lead problem. they have an acquisition-infrastructure problem.

solar carries a layer most verticals do not: financing eligibility, utility and rate context, and property fit all have to be checked before a consultation is worth a sales rep's drive time. none of that gets solved by buying a bigger list.

what a solar lane runs

one lane covers residential, commercial, and battery storage.

  • residential consultations outbound to homeowners open to a site assessment or system consultation.
  • commercial solar outbound to commercial property decision-makers evaluating solar.
  • battery storage outreach built around storage-specific interest, separate from a panel sale.
  • finance-qualified outreach qualification checks financing eligibility, not just interest in solar.
  • market expansion the same lane, redeployed into a new service territory.
  • past-lead reactivation dormant inquiries and old lead lists worked back into the pipeline.

not sure which lane fits where you are today? start with a validation lane to test a new territory or offer, then move to a growth lane once the weekly consultation number holds.

who this lane fits

built for solar operators ready to sell into a qualified calendar.

a fit if you

  • sell residential or commercial solar, or battery storage, on a defined install process
  • have installer or sales capacity to run consultations weekly, not sporadically
  • can state your qualification bar precisely: financing, property fit, utility context
  • are tired of paying for shared leads nobody checked before your team called them

not a fit if you

  • do not yet have an installation process or financing partner in place
  • cannot respond to a booked consultation inside an agreed follow-up window
  • are looking for a one-off list purchase, not a managed running lane
  • expect guaranteed installs rather than guaranteed qualified opportunity flow

what counts as a qualified solar opportunity

property ownership or decision authority, a genuine interest in evaluating solar, battery storage, or both, financing eligibility or a stated intent to pay cash, usable roof or property context where relevant, service-area fit, timeline, and an agreed next step: a booked consultation.

Omnikom captures approved preliminary information and routes opportunities to appropriately licensed or authorized client personnel.

clear ownership

cleaner execution, from data to a booked consultation.

omnikom owns

  • targeting
  • data sourcing and enrichment
  • outreach across residential, commercial, and battery-storage segments
  • financing-aware qualification
  • crm delivery
  • ai summaries
  • reporting

your team owns

  • the site assessment
  • system design and proposal
  • financing execution
  • contracts
  • installation
  • the close

how it launches

three steps from target data to a booked consultation.

  1. 01

    assess & architect

    we audit the pipeline running today, whether that is shared leads, canvassing, or an in-house team, then define the qualification bar (financing, property fit, service area) and the weekly consultation number the lane is built to carry.

  2. 02

    deploy

    data sourcing, outreach scripts, and qa go live against that architecture, with crm delivery wired end to end before the first call goes out.

  3. 03

    calibrate, then operate at cadence

    targeting, financing pre-qualification, and messaging get tuned against real response, not assumptions, then outreach and qualification run on a fixed schedule, with reporting on volume, quality, and consultation-to-install movement delivered on that same schedule.

the aged-lead revival spec

the next step

build a solar acquisition lane, not another lead subscription.

we will confirm the qualification bar, the weekly consultation number, and the territory this lane can carry.

book a revenue infrastructure consultation see all industries

no commitment. we will tell you honestly if this is not a fit.