industries med spa
consultation and reactivation infrastructure for aesthetic practices.
most aesthetic practices do not have a lead problem. they have a database problem: past consultations, lapsed memberships, and old inquiries nobody has time to call back.
compliance makes every one of those calls higher-stakes, which is exactly why the answer is a system, not a spreadsheet.
revenue lanes for med spa
one infrastructure, sized to where you are.
the consultation and reactivation lane runs on the same infrastructure at every stage. what changes is scope, one location or a multi-site group.
- validate test one service line, membership offer, or reactivation thesis before committing budget to scale it.
- grow build a steady weekly flow of booked consultations around a treatment or membership offer that already converts.
- expand run reactivation, membership, and new-consultation campaigns across multiple service lines at once.
- enterprise dedicated, governed acquisition infrastructure across a multi-location aesthetic group.
where this lane runs
five ways practices run this lane.
- database reactivation: past consultation requests, old inquiries, and patients who have gone quiet, worked back into booked appointments around a relevant treatment or membership offer.
- membership campaigns: enrollment, renewal, and win-back outreach run on a defined cadence instead of an occasional email blast.
- consultation booking: new-patient inquiries qualified and booked directly onto the consultation calendar.
- treatment follow-up: patients who consulted but did not book, followed up on a defined cadence instead of falling out of the pipeline.
- new-location launch: the same lane, stood up around a new location's service area and consultation calendar from day one.
who this lane is built for
built for practices ready to run the calendar as a system.
the fit
- cash-pay aesthetic practices and med spas with real consultation and treatment capacity.
- already have, or are ready to define, compliance-approved qualification criteria and scripts.
- can respond to booked consultations inside an agreed follow-up window.
- want predictable consultation volume instead of a database that goes cold between campaigns.
- ready to work qualified conversations inside a crm, not a shared spreadsheet.
not this lane
- no current capacity to take on more consultations.
- looking for a one-off list, not an operating acquisition lane.
- expecting guaranteed treatment sales or signed patients rather than qualified, compliant conversations.
- unable to support compliance-approved scripts and qualification criteria.
what counts as a qualified opportunity
the qualification bar for every consultation conversation.
a conversation only reaches your crm once it clears the checks agreed with you, and your compliance standards, before the lane launches. callers give no medical advice or diagnosis on the call.
- patientcorrect patient or prospective patient, not a wrong number or an unrelated inquiry.
- fitinterest matching a real service line, injectable, laser, body contouring, membership, or a treatment you offer.
- opennesswilling to book a consultation, not just answer a question.
- timinga sense of when they would actually come in, if they would.
- compliancecleared against the approved script and your qualification criteria before it counts.
- next stepan agreed next step, and who owns it.
clear ownership
clear ownership. cleaner execution.
omnikom operates
- 01targeting, data sourcing and enrichment
- 02outreach execution
- 03qualification against your compliance-approved criteria
- 04crm delivery with notes, source, status, and next step on every conversation
- 05ai call summaries, reporting, and ongoing optimization
your team owns
the consultation, treatment planning, pricing, membership terms, clinical care, and the patient relationship.
process
infrastructure, built around your compliance bar.
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01
assess
your service lines, membership structure, current database, and today's qualification and compliance bar.
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02
architect
the qualification framework, compliance-approved scripts, data sources, and crm delivery structure for this practice.
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03
deploy
the data pipeline, outreach cadence, crm structure, ai summaries, and qa go live together.
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04
operate
omnikom runs the consultation and reactivation lane and delivers qualified conversations into your crm.
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05
optimize
targeting, messaging, timing, and qualification tighten against what is actually converting.
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06
expand
once the lane proves out, add service lines, membership campaigns, or a new location without rebuilding it.
the next step
a full consultation calendar, operated.
your service lines, your compliance bar, and the qualification criteria your lane needs.
no fixed packages. no generic campaigns.