industries · legal
structured outbound and intake infrastructure for law firms.
most firms do not have an intake problem. they have an acquisition-infrastructure problem - the referrals that used to be steady, the inquiries that went cold, and the consultations that never got booked in the first place.
legal is a jurisdiction-sensitive, compliance-sensitive lane. every script is built against your bar's advertising and solicitation rules, gives no legal advice, and makes no case-outcome or fee-sharing claim.
where the lane runs
five ways this shows up inside a law firm.
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consultation generation outreach into the audience most likely to need and book a case consultation.
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case intake inbound and outbound inquiries screened against your practice areas and intake criteria before they reach staff.
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past-inquiry follow-up prospective clients who inquired and never converted, worked back on a defined cadence.
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business development outbound relationship-building with the referral sources and communities your firm serves, not just direct prospective clients.
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practice-area campaigns a lane built around one practice area's case economics, not a generic firm-wide script.
who this is built for
built for firms ready to operate intake seriously.
the fit
- a defined practice area with case value that justifies a dedicated outbound lane.
- a case management or CRM system that holds intake records cleanly.
- intake staff or paralegal time that is better spent on active matters than on outbound follow-up.
- a written qualification bar for what counts as a real consultation, not just an inquiry.
- willingness to operate inside jurisdiction-aware, no-advice calling standards, not shortcut them.
worth waiting on
- an expectation of guaranteed cases, guaranteed signings, or a fee-sharing arrangement tied to outcomes.
- a solo practice with no defined intake capacity to fill.
- case and inquiry records that are not yet organized enough to work against.
not sure which column you are. that is what the consultation is for.
qualification & routing
what counts as a qualified consultation.
a qualified opportunity in this lane is a booked consultation or a screened intake that clears your bar, not a name on a call list. every contact is scored against:
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the correct prospective client or authorized representative
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case type match against the practice areas you actually take
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jurisdiction and venue fit, matched to where you are licensed to practice
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timing context noted where relevant, including statute-of-limitations exposure
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an agreed next step: a booked consultation or a confirmed callback
campaigns worked against your own past-inquiry or dormant-lead records use the data already inside your case management system. where new-prospect outreach is in scope, contacts are sourced from public records and licensed third-party data partners, the same standard used across every lane.
every script is reviewed against the advertising and solicitation rules for the jurisdictions where your firm practices before it goes live. callers do not give legal advice, evaluate the merits of a case, or quote fees, retainer terms, or a fee-split arrangement. no script promises a consultation, a signed case, or an outcome. that stays with your attorneys, every time. read the full compliance & data practices
the criteria are fixed. what changes is how they map to your practice areas and jurisdictions.
how the work divides
paid to operate the lane. never on the case.
omnikom operates
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prospect and intake data, kept clean inside your case management system
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outreach execution, run on a scheduled cadence, not worked by hand
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qualification against your practice's case criteria and jurisdiction rules
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delivery and reporting, every consultation landing with case context attached
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replacement and optimization when a lane runs off standard
your firm owns
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legal advice, case evaluation, and representation
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bar admission, licensing, and jurisdiction-specific advertising and solicitation compliance
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the consultation itself and the engagement decision
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fee arrangements, retainer terms, and the engagement letter
omnikom runs everything left of the line. you own the client relationship.
omnikom is paid to operate the intake lane to standard, not on a contingency or fee-split tied to case outcomes. no fee-sharing arrangement is part of any engagement.
the next step
build a legal intake lane.
configured around your practice areas, your jurisdictions, and your case management system.
no case-outcome guarantees. no fee-sharing. no pricing published here. that is what the consultation is for.