industries b2b

industries · b2b

outbound infrastructure for complex B2B growth.

B2B pipeline is not a list problem. it is a stakeholder problem: the right title, at the right account, with a real need and an agreed next step.

build a b2b revenue lane see how it launches

the acquisition problem

the pipeline did not dry up. the system generating it never existed.

for b2b teams it shows up as a target list with no standing process behind it: an sdr hired without a system to run, a crm full of accounts nobody is working, and a pipeline that is only ever as full as whoever remembered to prospect this week.

a campaign ends. infrastructure keeps running.

revenue lanes for b2b

one platform, configured to where you are right now.

built for agencies, SaaS and technology companies, IT and MSPs, consultants, accounting firms, commercial contractors, logistics companies, and industrial suppliers.

who this lane fits

built for teams that would otherwise stand up an SDR function.

a fit if you

  • sell into other businesses with a defined ideal customer profile and named decision-maker titles
  • have sales or closing capacity ready to work booked meetings, not just more names in a spreadsheet
  • are entering a new market, launching a product, or reactivating a pipeline that has gone quiet
  • want a predictable weekly count of qualified decision-maker meetings
  • are willing to define target-account and stakeholder criteria in writing before outreach starts
  • are willing to work inside a shared crm with full call notes and next steps

not a fit if you

  • do not yet have a defined ideal customer profile or target-account list to work from
  • cannot staff the follow-through to work the meetings a running lane produces
  • are looking for a one-off contact list, not a managed running lane
  • expect guaranteed closed revenue rather than guaranteed qualified-meeting flow
  • are not willing to confirm role, need, and fit criteria in advance

qualification logic

a qualified meeting, defined before the first call.

a qualified opportunity on the B2B lane is a decision-maker or stakeholder meeting with fit, need, and an agreed next step, confirmed against the criteria your team sets, not ours.

  • contact match

    correct decision-maker or stakeholder, confirmed by title and role, not just a name on a list.

  • company fit

    company size, vertical, and use case matched against your ideal customer profile.

  • need confirmed

    a real business need or trigger event tied to the reason for the outreach.

  • authority signal

    where available, confirmation this is a real buying conversation, not a courtesy call.

  • timing

    availability and willingness to meet within an agreed scheduling window.

  • next step

    an agreed meeting time or next step, confirmed before handoff.

clear ownership

we run the lane. you run the close.

omnikom owns

  • target-account and contact sourcing
  • data enrichment
  • outreach operations
  • qualification against your criteria
  • crm delivery with notes and next step
  • ai call summaries
  • weekly reporting
  • optimization

your team owns

  • discovery
  • proposal and pricing
  • product and technical fit
  • negotiation
  • contracting
  • closing the deal

how it launches

four steps from target list to weekly cadence.

  1. 01

    assess & architect

    we audit your ideal customer profile, target-account list, and current pipeline, then set in writing which accounts and which titles the lane works, the qualified-meeting criteria, and the weekly meeting number it carries.

  2. 02

    deploy

    the data engine, outreach workflows, and qualification scripts go live against the target-account list, with crm delivery wired end to end before the first outreach goes out.

  3. 03

    calibrate

    a 30-day window where targeting, messaging, and qualification get tuned against real response and real sales capacity, until the weekly number holds.

  4. 04

    operate at cadence

    outreach and qualification run on a fixed weekly rhythm across every target segment, with reporting on volume, quality, and booked meetings delivered on that same schedule.

outbound runs under compliance-oriented workflows, including list hygiene and calling-hour rules. see compliance for the full framework.

outsourced sdr vs in-house - the math

the next step

build the lane that fills the calendar with the right meetings.

we will confirm, honestly, what your ideal customer profile and current pipeline can carry.

book a revenue infrastructure consultation see all industries

no generic lists. start with the accounts you are actually trying to win.