industries
built broadly. deployed specifically.
Omnikom operates one shared infrastructure platform while configuring each lane around the economics, workflows, qualification criteria, and buying behavior of the industry it serves.
the data source, the script, and what counts as a qualified opportunity change by vertical. the data discipline, the qualification framework, and the reporting underneath stay one system.
13 industries. one infrastructure.
four categories
find your vertical by how you sell.
home services
3 industries for operators whose revenue lives in estimate calendars, inspections, and seasonal demand. roofinghvacsolarhealth & wellness
2 industries for practices whose next patients are already in the database. dentalmed spaprofessional services
4 industries for firms and practices that grow on consultations, placements, and enrollments. legalfinancial servicesstaffingeducationcommerce & b2b
4 industries for teams that sell into accounts, properties, and customer bases, stakeholder by stakeholder. real estateautomotivecommercial servicesb2b & saasnot shown here does not mean not a fit. the platform is built to configure around any outbound acquisition motion.
category 01
home services
the same infrastructure, configured around estimates, inspections, and installed-base reactivation.
roofing
a dedicated roofing lane that turns property, storm, and past-estimate data into qualified inspection, estimate, and restoration opportunities, delivered straight into your CRM, so your crews spend their week on roofs, not chasing down cold leads.hvac
replacement, maintenance-renewal, and reactivation opportunities, qualified and delivered into your crm year-round, not just after a heat wave.solar
residential and commercial solar consultations, battery-storage interest, and finance-qualified outreach, run as one accountable acquisition lane instead of a shared-lead subscription.category 02
health & wellness
the patient database is the pipeline: recalls, reactivations, and no-shows worked back onto the calendar.
dental
the same revenue infrastructure platform, configured around how a dental practice actually grows: the treatment plans that never got accepted, the patients who went quiet, and the consultations that never got booked in the first place.med spa
most aesthetic practices do not have a lead problem. they have a database problem: past consultations, lapsed memberships, and old inquiries nobody has time to call back.category 03
professional services
approved scripts and a qualification bar configured per practice, jurisdiction, and intake process.
legal
a case pipeline rebuilt from the referrals that used to be steady, the inquiries that went cold, and the intake follow-up that never happened.financial services
the book of business that never gets called: renewals and reviews that lapse quietly, and the accounts sitting untouched in the crm or ams.staffing
employer and hiring-demand data worked into qualified job orders and business-development meetings, so recruiters spend the week filling roles.education
inquiry lists, event registrations, and dormant applicant records worked into booked enrollment consultations.category 04
commerce & b2b
outreach mapped across accounts, portfolios, and territories, one lane per objective.
real estate
investors, acquisition teams, and broker teams do not need another list. they need off-market conversations booked onto the calendar.automotive
fixed-ops and repair operators are sitting on warm, reactivatable data: declined repairs, overdue maintenance, and customers who have gone quiet.commercial services
facility, property, and business-account data turned into qualified decision-maker meetings and project opportunities, delivered into your crm.b2b & saas
B2B pipeline is not a list problem. it is a stakeholder problem: the right title, at the right account, with a real need and an agreed next step.the boundary
regulated verticals carry page-level boundaries.
dental, legal, financial services, and solar each state their own on their own page. the general principle is the same everywhere.
compliance
Omnikom operates outbound acquisition programs with compliance-oriented workflows, including list hygiene, opt-out handling where applicable, approved scripts, call QA, CRM documentation, and client-specific campaign rules. Clients remain responsible for industry-specific legal, licensing, and sales compliance.
the next step
one infrastructure. every vertical you sell into.
the lane changes shape by industry. the qualification framework, the data discipline, and the reporting layer stay one system, wherever it deploys.
no commitment. we will tell you honestly if this is not a fit.