/* ============================================================================
   .p-why-omnikom - /why-omnikom (the compare page)
   REGENERATED (cycle 6): hero, section heads, statement stacks and the closing
   CTA come from the shared component layer (components.css). What stays here is
   only (a) genuine per-page deltas on those components and (b) this page's
   signature structures, which no component covers:
     .cmp-hero__mark   - the animated ring mark in the hero corner
     .cmp-panel        - the inset panel (the definition box)
     .cmp-cost__rows   - the DIY cost ledger (label / figure hairline rows)
     .cmp-matrix__rows - the vs-matrix comparison rows (tag / what / split)
   Cycle-10 ledger: .cmp-reframe__thesis, .cmp-frame__stage and .cmp-chain are
   gone with the bands they styled; .cmp-hero__reframe is their replacement in
   the hero, .cmp-matrix__tags in the matrix header.
   De-boxed, round/smooth shape system (--r-card, --r-btn), no gradient/glow/
   box-shadow, hard color-block section transitions. Gentle motion stays ON
   under prefers-reduced-motion (durations shrink via tokens.css, never zero).
   ========================================================================== */

.p-why-omnikom{ overflow-x:clip; }
.p-why-omnikom .wrap{ position:relative; }

/* ================= 1 - HERO (deltas + the ring mark) ================= */
/* the frame-flip headline lands harder on a tighter measure than the default */
.p-why-omnikom .cmp-hero__title{ max-width:15ch; }
.cmp-hero__title .reveal-inner{ display:block; }
.cmp-hero__seelink{ font-size:var(--t-note); }

/* the merged reframe: the thesis line, sitting above the hero deck.
   margin-inline:auto is load-bearing - the title and deck are centered by the component
   layer's auto margins, but this page-local class never entered that matcher, so its
   34ch box sat flush-left on the hero's centered axis (owner-reported offset, cycle 13) */
.p-why-omnikom .cmp-hero__reframe{
  font-family:var(--f-display); font-weight:600;
  font-size:clamp(19px,2.2vw,26px); line-height:1.32; letter-spacing:var(--track-h3);
  color:var(--paper-full); max-width:34ch; margin-top:var(--s-4); margin-inline:auto;
}

/* anchored toward the viewport corner, outside the wrap's content column - at 1920 the
   old right:var(--gutter) inset landed the ring on top of the headline's last line */
.cmp-hero__mark{
  position:absolute; top:clamp(16px,2.5vw,40px); right:calc(-1 * clamp(0px,4vw,96px) + var(--gutter));
  width:clamp(64px,9vw,120px); height:clamp(64px,9vw,120px);
  color:var(--ink-50); opacity:.9; pointer-events:none;
  animation:cmp-mark-breathe 5.5s var(--ease-flow) infinite;
}
.cmp-hero__mark-svg{ width:100%; height:100%; }
.cmp-hero__mark-ring{ opacity:.9; }
.cmp-hero__mark-pulse{ fill:none; animation:cmp-ring-spin 7s linear infinite; transform-origin:54px 54px; }
@keyframes cmp-mark-breathe{ 0%,100%{ transform:scale(1) } 50%{ transform:scale(1.05) } }
@keyframes cmp-ring-spin{ to{ transform:rotate(360deg) } }
@media (prefers-reduced-motion:reduce){
  .cmp-hero__mark, .cmp-hero__mark-pulse{ animation-duration:14s; }
}

/* ================= 2 - THE INSET PANEL ================= */
.cmp-panel{
  background:var(--ink-20); border:1px solid var(--ink-40); border-radius:var(--r-card);
}

/* the definition box - one object, full content column, caption as its footer row */
.cmp-defbox{
  margin:var(--s-5) 0 0; padding:clamp(32px,5vw,56px);
  text-align:left;
}
.cmp-defbox__term{
  color:var(--lime); font-size:var(--t-small); letter-spacing:.08em; text-transform:uppercase;
  margin-bottom:var(--s-4);
  /* promoted <p> -> <h2>: inherit replicates what the p inherited (weight 400, body leading) */
  font-weight:inherit; line-height:inherit;
}
.cmp-defbox__body{
  font-family:var(--f-display); font-weight:500; font-size:clamp(20px,2.6vw,28px);
  line-height:1.32; color:var(--paper-full); letter-spacing:var(--track-h3);
}
.cmp-defbox__note{
  margin-top:clamp(24px,3vw,36px); padding-top:var(--s-4);
  border-top:1px solid var(--ink-40);
  color:var(--lime); font-size:var(--t-small); letter-spacing:.06em;
}

/* ================= 3 - THE DIY COST LEDGER ================= */
.cmp-cost__rows{
  list-style:none; margin:clamp(32px,4vw,48px) auto 0; padding:0;
  max-width:min(52rem,100%); text-align:left;
  border-top:1px solid rgba(245,245,245,.22);
}
.cmp-cost__rows li{
  display:flex; align-items:baseline; justify-content:space-between; gap:20px;
  padding:14px 0; border-bottom:1px solid rgba(245,245,245,.16);
  font-size:var(--t-body);
}
.cmp-cost__rows li span:first-child{ color:var(--text-on-blue-muted); }
.cmp-cost__rows li span.mono{ color:var(--paper-full); font-size:var(--t-small); white-space:nowrap; }

.cmp-cost__total{ margin-top:28px; font-size:var(--t-body); }

/* ================= 4 - THE VS-MATRIX ROWS ================= */
/* the merged frame tag line, under the matrix deck */
.cmp-matrix__tags{
  margin-top:var(--s-4); font-size:var(--t-eyebrow); letter-spacing:.02em;
  color:var(--paper-muted);
}

.cmp-matrix__rows{
  list-style:none; margin:clamp(40px,5vw,64px) 0 0; padding:0;
  text-align:left; border-top:1px solid var(--ink-40);
}
.cmp-row{
  padding:28px 4px; border-bottom:1px solid var(--ink-40);
  transition:background var(--dur-base) var(--ease-standard), border-color var(--dur-base) var(--ease-standard);
}
.cmp-row__tag{
  display:inline-block; font-size:var(--t-label); letter-spacing:.08em; text-transform:uppercase;
  color:var(--lime); margin-bottom:10px; transition:color var(--dur-base) var(--ease-standard);
}
.cmp-row__what{
  font-family:var(--f-display); font-weight:500; font-size:clamp(18px,1.9vw,22px);
  line-height:1.38; color:var(--paper-full); max-width:64ch; margin-bottom:20px;
}
.cmp-row__split{ display:grid; grid-template-columns:1fr; gap:var(--s-4); }
.cmp-row__col p{ font-size:var(--t-note); line-height:1.55; color:var(--paper); max-width:48ch; }
.cmp-row__label{
  display:inline-flex; align-items:center; gap:10px; font-size:var(--t-label); letter-spacing:.05em;
  color:var(--paper-muted); margin-bottom:var(--s-2);
}
.cmp-row__label::before{ content:""; width:6px; height:6px; border-radius:50%; background:var(--ink-60); flex:none; }
.cmp-row__col--ops .cmp-row__label{ color:var(--lime); }
.cmp-row__col--ops .cmp-row__label::before{ background:var(--lime); }

.cmp-row:hover, .cmp-row:focus-within{ background:var(--ink-10); border-color:var(--lime); }
.cmp-row:hover .cmp-row__tag, .cmp-row:focus-within .cmp-row__tag{ color:var(--lime-hi); }

@media (min-width:768px){
  .cmp-row{ padding-inline:var(--s-6); margin-inline:-32px; border-radius:var(--r-2); }
  .cmp-row__split{ grid-template-columns:1fr 1fr; gap:36px; }
  .cmp-row__col--ops{ padding-left:36px; border-left:1px solid var(--ink-40); }
  .cmp-row:hover .cmp-row__col--ops, .cmp-row:focus-within .cmp-row__col--ops{ border-color:rgba(180,212,45,.3); }
}

/* ================= responsive: mobile tightening ================= */
@media (max-width:639px){
  /* at phone width the full-bleed headline owns the whole measure - the decorative ring
     can only collide with it (owner-reported at the corner), so it sits this one out */
  .cmp-hero__mark{ display:none; }
  .p-why-omnikom .cmp-hero__title{ max-width:none; }
  .p-why-omnikom .cmp-hero__reframe{ max-width:none; }
  .cmp-defbox{ padding:var(--s-5); }
}